Krishna regularly sends his personal messengers, sons, or other intimate servants into the world, descending on Earth or elsewhere in the galaxy or on planets in other galaxies. When irreligion increases, atheism spreads more and more, false beliefs spread, and false spiritual guides who are ignorant of God and His teachings lead humanity to the abyss. They descend to a planet and grant their mercy to the deserving disciple, and through the intimate servant and authentic spiritual guide, Krishna also grants his mercy to the designated disciple.
Thus, sometimes, Krishna repeatedly punishes humans to force them to change their attitude, to respect his word and his directives, under penalty of severe sanctions.
What does it mean to “SERVE GOD” and to be a “SERVANT of GOD”?
Being a servant of God means, first and foremost, loving Krishna, God, the Supreme Personality, with all one's strength, with all one's heart, with all one's mind, with all one's spiritual essence, and desiring nothing other than to serve Him alone.
It means offering complete obedience filled with affection to Krishna, with a view to satisfying Him, pleasing Him, and making Him happy, but also to fulfill a wish, desire, or will expressed by the Lord, and interceding on His behalf with the beings of this material world, in order to impart to them the true knowledge of which God is the author, for their well-being, even their attainment of deliverance.
It means using all one's senses, in order to lovingly place them exclusively in the service of the spiritual senses of the Lord. It is to surrender oneself completely to the Lord, to offer Him with undisguised joy all the fruits of our works, to serve Him with love and devotion, to take pleasure in it, and to love pleasing Him.
It is to take pleasure in contributing to the joy of Lord Krishna, to love pleasing Him, and to participate in His divine joy.
It is to be constantly inclined to please the Lord, to sing or listen to His glories, as well as to describe His divine attributes at all times.
Acting in the framework of loving and devotional service imbued with attachment to the Lord, coupled with total absorption or meditation in the Supreme Being, it is to dedicate one's life and body to the mission of Krishna, the Supreme Personality of Godhead.