A spiritual being who has received a human body, which is inherently more conducive to the realization of the Supreme Personality of Godhead, and who has placed himself in the duties of loving and devoted service to the Lord, becomes capable of realizing Him, the very identity of spiritual bliss. Such a living entity, entirely dedicated to Krishna, the Supreme Personality of Godhead, is free from the influence of maya. Even if he continues to reside in this world created by illusion, he is completely untouched by it. On the other hand, unbelieving materialistic embodied souls, bound by maya (the energy of illusion), are devoted only to their womb and genitals. They are impure, and by associating with them, they will fall into the dark pit of ignorance. An intelligent person must renounce bad company and not associate with materialistic, unbelieving people, but instead allow himself to be attracted to holy beings, great and beautiful souls. Through their transcendental instructions, the holy devotees of the Lord can break the false attachments of their minds. True saints are always liberated and devoted to the Supreme Personality of Godhead.

Krishna, the Supreme Personality of Godhead, says: Having attained this form of human life [the Lord is speaking of a soul that has obtained incarnation in a human body], which gives one the opportunity to know Me, and being situated in My devotional service, one can realize Me, the reservoir of all pleasure and the Supreme Soul of all existence, residing in the heart of every living being. A person fixed in transcendental knowledge is liberated from conditioned life by renouncing his false identification with the attributes and modes of influence of material nature: virtue, passion, and ignorance. Considering these attributes and modes of influence of material nature to be mere illusion, it (the embodied soul) avoids becoming entangled with them. Because the attributes and modes of influence of material nature are simply not real, it does not accept them.

One should never associate with materialists, those who devote themselves to satisfying their genitals and wombs. By following them, one falls into the depths of darkness, just as a blind man follows a blind man. An intelligent person must reject all evil associations and instead resume union with holy devotees (the holy servants of God), whose words sever excessive attachment of the mind. My faithful devotees fix their minds on Me and do not depend on anything material. They are always peaceful, endowed with equal vision, and free from possession, false ego, duality, and greed. In union with these holy devotees, there is constant discussion about Me, and those who participate in this chanting and listening to My glories are certainly purified of all their sins.

Whoever hears, chants, and takes to heart these matters concerning Me becomes faithfully dedicated to Me and thus performs My devotional service. What remains to be accomplished by the perfect devotee, who serves Me with love and devotion, the Supreme Absolute Truth, whose qualities are innumerable and who embodies all ecstatic experience?